“Ready, Set…RISK!” Press Release

I am delighted to share that I have signed with J. Boylston & Company Brick Tower Press for my book “Ready, Set…RISK!”, to be published Q2, 2015. Please click on the link below for the full press release.

http://yhoo.it/1zq9PZM

If you ask most people what the greatest reward was in their life, many will say it came from taking their biggest risk. The challenge for most women is that we approach decision-making and risk differently than men do. We have a different propensity and appetite for risk than men – in general we take fewer risks than men do. This impacts us on both a personal and professional level. We need to change this. We need to learn to take more risks. Whether you are a woman working in a large corporation, a small business, a non-profit, as an entrepreneur, or even in politics, this book will guide you through the factors that we should consider to deconstruct, reframe and redefine the manner in which we assess risk and turn it into opportunity.